Meta tags are important for providing information about a website’s content and play a key role in how the site is displayed in search results. They are essential for both user experience and search engine algorithms. When it comes to SEO, the most important meta tags are the title and description.
Title #
The Meta tag „Title“ should describe your website content, and it shouldn’t be longer than 60 characters. It is worth including the website’s name, the main website’s topic or a specific piece of content in the meta title. For example, if you run a hair salon in Brighton, the title may be „Hairstylist Brighton“ or „Hair Salon Brighton“. The title tag is not only essential for positioning your website in search engines, but it is also displayed as a tab name in search engines and helps users remember where they are at.
Meta tag title is also displayed as a headline of your website in internet search results.
Description #
Meta tag „description“ is a text which describes your website content. Even though search engines don’t really pay attention to description tag. It is often displayed in internet search results and allows users to decide whether to visit your website and whether it is relevant.
Set meta tags #
In the Settings Panel, you can set default meta tags for your subpages separately from meta title. Default meta tags are a title and a description which will be displayed if meta tags of a particular subpage haven’t been set yet. Of course, it is better each subpage has its own title and description. Set meta tags separately in the Settings Panel in „Page“.
It is also possible to add meta tags via ‚Show list of webpages‘. The rule applies to the articles as well.
